I was part of the creative team in charge of HBO’s campaign for the broadcast of the league’s games, where I came up with the concept Bendita Champions. The idea became the main theme of the campaign and was so well received that it continued into the following year.
[Role]
Graphic Designer
In addition to creating the concept, I contributed to the graphic design team. Even though the style did not fully match my personal aesthetic, I was able to develop a look and feel that was aligned with the concept and remained cohesive with HBO’s overall branding.
[HBO]
[Bendita Champions]
[Role]
Graphic Design
As part of a creative team, I created artwork for X and Instagram across several accounts, adapting to different concepts and tones while maintaining strong visual quality and a consistent level of taste.
[Star]
[F1 Coverage]
[01]
[Heineken]
[02]
[Oreo]
[03]
[Paketaxo]
[04]
[Vix]
[04]
[Tecate]
[01]
[MP]
[02]
[Tostitos]
[03]
[McDonald's]
[04]
[Apple]
[04]
[Marias]
[Role]
Illustration
Aside from social media posts, my role included developing emojis for X. The main challenge was aligning each design with the brand’s vision while working within such a recognizable visual language.
[X]
[Emojis]
As a freelancer, some projects simply come your way, and you take on the challenges as they appear. Even though photography started as a hobby, my work caught the attention of clients who reached out for budget friendly product photography.
[Role]
Art Direction & Photography
Art direction, styling, and photography often go hand in hand and are usually handled by a team, but to keep production budget friendly, I took a hands on approach and managed projects within time and budget limits while maintaining high quality and strong storytelling in every image.
[Varios]
[Product Photography]