Striving to be a one-stop shop, my curiosity has led me to be hands-on in every step of the production process for visual media, aiming to be a comprehensive resource and expert in the field.

As Creative Lead and Art Director, I handled everything from concept and style frames to final delivery. I worked closely with clients, led animation and VFX teams, and oversaw online and executive production. I was hands on with storyboarding, design, editing, and quality control, making sure every project looked sharp, told a story, and felt cohesive.

As part of the creative team, I helped develop 360° strategies for brands, working closely with influencers and key opinion leaders to ensure every piece of content told a strong story. I also helped create brand experiences and launches that connected audiences with the brand. Additionally, I designed pitch presentations and decks that could stand on their own or serve as tools for creative directors to present ideas clearly and effectively.

As Senior Designer, I worked across production design, concept creation, and art direction for advertising and social media content. I also provided design support for PR and brand events, from early concept development to final visuals. My work included creating event concepts and design materials for luxury brands like Prada, Adidas, and Calvin Klein, always aiming to deliver polished, creative, and visually consistent experiences.

I was part of a creative collective focused on the hospitality, Food & Beverages industries, working as an Art Director and Branding Expert. I helped build and refresh brands from the ground up, always driven by strong storytelling and a clear creative vision. Working closely with a team of designers, strategists, and other creatives, I shaped visual identities, developed brand concepts, and made sure every detail felt authentic and connected to the brand’s story.

I worked with realtors to create a wide range of sales materials, including property brochures, yearly reports, and one pagers. I also oversaw the production of internal events and supervised the printing process to ensure top quality results. My role combined creative design with hands-on production, making sure every piece aligned with the brand and supported the sales team effectively.

As Art Director, I led visual direction across multiple marketing campaigns, creating brand identities, catalogues, newsletters, renders, and logos for a variety of clients. Also, was part of the production design and photography for large scale events like Spartan Race and The Color Run, and art directed Mattel’s LATAM magazine publications for brands such as Barbie, Monster High, and Polly Pocket, as well as in store P.O.P. materials. My focus was on building cohesive, visually engaging stories that connected brands with their audiences.