As Creative Lead for the TikTok Awards, I developed the concept of TikTok as a dream factory. Inspired by the phrase “your head in the clouds,” the idea portrayed it as the place where dreams begin.
[Role]
Creative Lead
[X]
[Webull]
From a script, I developed the creative concept for Webull’s app, shaping the storyline and art direction. I led a team of designers and animators to produce a series of explainer videos about the app’s features. The main challenge was turning the abstract world of investments into clear, engaging visuals.
The series broke the app's features into a format first-time investors could follow without financial jargon.
[Role]
Creative Lead
[X]
I had a lot of fun writing the creative concepts for a series of short videos for X Art House. Beyond writing, I developed storyboards and character descriptions for content created for Xbox and Caliente, a betting platform. I led and worked closely with the animation team, providing animation and design supervision throughout the process.
[Disney]
[Role]
Creative Lead
Being part of a boutique studio often means wearing multiple hats. For this project, I not only wrote the creative concept but also participated in storyboarding and look development, defining the color script and mood of the piece.
[X]
[Disney]
[Role]
Editor
Not only did I produce the content, but I also had the chance to edit this piece for Discovery H&H. Although my previous editing experience came mostly from personal projects, this opportunity allowed me to take on a new role in the production process and expand my skill set.
[Warner Media]
[Discovery H&H]